I joined Spartacus as their first dedicated product designer. The goal was to deepen the suite of features while improving user comprehension for the purpose of rapidly increasing growth.
Through dozens iterations and rounds of user testing, we realized a layered and functional yet intuitive experience, with growth built in to the user journey itself. With beautiful UI, clear and action-oriented copy, and up-beat visuals we avoided overplaying F.U.D. (fear, uncertainty, doubt) while building purchase intent.