I’m Emerson Ward; a product designer and independent creative based in Los Angeles. I specialize in mobile product development and lead freelance brand design projects alongside Lucy Traver.

Casco Botanical

Cannabis made by research-driven botanists. 
Of the Earth and indoor grown.

Brand Identity
Photography Direction
Package Design
Website Design
Lucy Traver and I worked with Casco Botanical’s founding team to craft a visual identity from scratch; something specifically designed to buck all the visual trends of cannabis companies that came before. We started with the core identity, moved through to packaging, and set the direction for photography while fleshing out the full visual language in a digital context.